Kevin Godfrey — Marketing, Creative & Operations Strategist

Introduction

You don't bring me in to run campaigns.

You bring me in to build systems that drive revenue.

I've spent my career at the intersection of marketing, operations, and growth — building brands, marketing organizations, and performance frameworks that translate directly into measurable business results. With a foundation in accounting and a background in design, I approach every engagement with analytical discipline and creative execution.

I have built four marketing departments from the ground up and led initiatives that scale across digital, retail, and real-world environments. My work spans restaurants, entertainment, real estate, retail, and global fashion brands.

"Most marketing looks good.
Most operations run smooth.
Very little of it performs.
I build what performs."

35+

Years of Experience

500%

Digital Growth Achieved

185K

Loyalty Members Built

Depts. Built from Zero

Selected Work

Brands Built.
Revenue Driven.

Global Brand Experience

Marc Ecko
Enterprises

VP of Marketing, Operations & Merchandising · New York

Led global brand, marketing, and merchandising strategy across multiple divisions, operating at the intersection of fashion, culture, and revenue-driven marketing. Championed a major rebranding initiative that transformed digital presence.

What I Did

Directed retail and visual merchandising strategy globally
Built branded environments across multiple locations
Aligned marketing, merchandising, and operations
Led rebranding initiative with measurable digital lift
Partnered with high-profile figures including 50 Cent & Miguel Cotto

Impact

Strengthened brand consistency across global retail
Improved customer experience and in-store performance
Supported large-scale revenue environments

150%

Website Traffic Increase

Global

Brand Reach

Multi

Division Leadership

Based Operations

Scale

550 retail locations managed
Team of 21 direct reports led
~$200M in annual volume

550

Retail Stores

15%

Sales Improvement

20%

Customer Satisfaction Lift

$200M

Annual Volume

National Retail Leadership

New York &
Company

Director, Business Integration & Growth · New York

Led visual merchandising and marketing execution across 550 retail stores — managing a team of 21 and overseeing approximately $200M in annual volume. Drove significant improvements in both sales performance and customer satisfaction.

What I Did

Led visual merchandising across 550+ stores nationwide
Managed and developed a team of 21 direct reports
Partnered with merchandising & marketing on seasonal strategy
Drove 20% sales growth across regional operations

Retail & Customer Growth Systems

Cooper's Country /
Tobacco Junction

Marketing/Creative Director, Operations & Category Manager · East Texas

Built and scaled a multi-location retail brand by aligning marketing, merchandising, operations, and customer engagement into one unified system. Developed one of the most robust loyalty retention engines in the region.

What I Did

Developed lifecycle marketing across email and SMS
Built loyalty-driven engagement strategy from scratch
Integrated promotions across digital and in-store
Analyzed consumer & competitive insights to drive decisions

Impact

Grew loyalty program from 35K to 185K+ members
Increased repeat purchase behavior significantly
Created a scalable retention engine

185K+

Loyalty Members

35K

Starting Point

5×

Growth Multiple

Multi

Location Brand

Specializations

Fractional CMO & marketing leadership
AI-driven digital transformation
Full-funnel strategy & execution

500%+

Digital Performance Growth

16yrs

Consultancy Operating

Multi

Industry Reach

Native Systems Builder

Consultancy — 2010 to Present

Elite Multimedia

Marketing, Creative, Operations & Growth Strategy Executive · Texas

Operate a marketing and operations consultancy providing fractional leadership focused on revenue growth, customer acquisition, and AI-driven digital transformation. Deliver 500%+ digital performance growth across select client engagements.

What I Do

Architect full-funnel strategies across paid, SEO, social & automation
Design, train & deploy custom AI models for marketing workflows
Build high-performing websites and conversion pathways
Implement CRM, automation, and analytics tech stacks
Develop KPI frameworks and executive dashboards

Brand Building Across Industries

Different Industries.
Same Outcome.

I've built and positioned brands across multiple industries, applying the same core principles of clarity, consistency, and customer experience to drive growth and recognition.

Restaurants Real Estate Movie Theaters Retail Surveying Legal Professional Services Entertainment Fashion

Brand Identity

Develop brand identity and positioning from the ground up — creating the visual and verbal DNA that makes a business memorable.

Consistent Systems

Create consistent visual and messaging systems across all touchpoints — digital, physical, and experiential.

Aligned Execution

Align marketing, operations, and customer experience into one unified system that drives growth and retention.

Scalable Frameworks

Build frameworks that support growth — systems that scale with the business, not against it.

Events & Experiential

I build experiences
people show up for.

East Texas Cigar Festival

Large-Scale
Experiential
Marketing

Developed and executed a large-scale experiential marketing event bringing together vendors, brands, and consumers in a high-engagement environment — fully integrated with the retail ecosystem.

What I Did

Built event brand and identity from scratch
Coordinated vendors and full logistics operation
Developed multi-channel promotional strategy
Integrated event into retail ecosystem

Impact

18+ vendors in attendance
Thousands of attendees
Strengthened brand authority & community presence

Kilgore Film Festival

Cultural
Destination
Marketing

Executed marketing and promotional strategy supporting a community-driven entertainment event focused on film, culture, and audience engagement — positioning it as a recurring cultural destination.

What I Did

Supported branding and promotional strategy
Developed awareness campaigns across local & digital channels
Helped position the event as a cultural destination

Impact

Increased visibility and attendance
Strengthened community engagement
Elevated event perception as a recurring destination

AI & Modern Marketing

I don't use AI
as a tool.
I build it into the
operating system.

AI isn't the advantage. How you build it into the system is. I've architected AI-native marketing workflows that increase output, improve consistency, and reduce operational bottlenecks across every function.

Execution

Faster campaign & content delivery at scale

Consistency

Improved brand voice & output standards

Intelligence

Data-driven decision-making across all channels

Scalability

Repeatable systems that grow with the business

What I've Built

Trained custom AI models on brand voice, campaign strategy, and content standards

Developed AI-assisted systems for ads, email, SMS, and product marketing

Built campaign planning frameworks that accelerate execution and reduce friction

Integrated AI into lifecycle marketing to improve segmentation and personalization

Created prompt libraries and workflows to standardize output across teams

Leveraged AI for rapid creative iteration and concept development

Applied AI to analytics interpretation to identify trends and opportunities

Built systems that increase output while reducing manual workload

Process

The 4E Framework

Evaluate

Analyze performance, customers, and opportunities. Understand what's working, what isn't, and where the real leverage points are.

Envision

Define strategy and growth direction. Translate insights into a clear, focused roadmap that aligns marketing with business objectives.

Execute

Implement high-impact campaigns and systems. Move from strategy to action with discipline, speed, and accountability.

Engage

Align teams and scale results. Build the culture, communication, and infrastructure that makes performance sustainable.

Career History

35 Years of
Building.

2010 — 2026

Elite Multimedia

Marketing, Creative, Operations & Growth Strategy Executive · Texas

Fractional marketing and operations leadership focused on revenue growth and AI-driven digital transformation
Architect and execute full-funnel marketing strategies across paid media, SEO, social, and automation
Design, train, and deploy custom AI models for content, analytics, and operational workflows
Scale eCommerce and digital programs delivering 500%+ growth across engagements
Build KPI frameworks and executive dashboards tracking CAC, LTV, conversion, and ROI

2020 — 2026

Cooper's Country

Marketing/Creative Director, Operations & Category Manager · East Texas

Developed and executed multi-channel campaigns strengthening long-term brand equity
Oversaw CRM and lifecycle marketing across acquisition, engagement, retention, and reactivation
Grew loyalty program from 35K to 185K+ members through email, SMS, and digital channels
Analyzed consumer, category, and competitive insights to inform branding and campaign strategy

2007 — 2010

Marc Ecko Enterprises

VP of Marketing, Operations & Merchandising · New York, NY

Led global brand, marketing, and merchandising strategy across multiple divisions
Directed integrated advertising and seasonal campaigns across retail and wholesale channels
Championed rebranding initiative that increased website traffic by 150%
Led new store design and construction initiatives ensuring brand integrity

2002 — 2007

New York and Company

Director, Business Integration & Growth · New York, NY

Led visual merchandising and marketing across 550 retail stores nationwide
Managed team of 21, overseeing ~$200M in annual volume
Improved sales by 15% and customer satisfaction by 20%
Drove 20% sales growth across regional multi-location operations

1997 — 2002

Tommy Hilfiger, USA

Regional Manager · New York, NY

Managed highest global volume retail locations with full responsibility for sales performance
Led store managers and teams to deliver consistent customer and brand experiences
Focused on operational accountability and people development as foundation for sustained performance

Creative Work & Life

Built. Branded. Lived.

A mix of real work — retail environments, brand identities, and events built over three decades — alongside the aesthetic eye that drives every creative decision.

Through the Lens